Travel / Hospitality

Baidu’s big data tracks Chinese travel

Big data has the potential to significantly impact the medical and scientific arenas, but it can also shed light on anthropological activity. As the Chinese New Year is in full swing, China’s largest search engine — thought to be the Google of the East — has harnessed its big data scale to map the movements of the Chinese population migrating to other parts of the country for the holiday.

Baidu’s map uses location-based technology to track the travels of the 200 million registered users, of which 3.5 million request location positions every day, according to reports. The tech itself is gathered from smartphone usage, and it updates in real time every four to eight hours. A total of 3.6 billion trips are expected to be made by the time the holiday is over.

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