Author: Xen Chia
Xen Chia is the Strategic Marketing Director of an award winning digital marketing company, with more than 15 years of experience in digital marketing strategies, brand development, CRM data analytics and business transformation. By combining digital marketing solutions with customer lifecycle approach, he has successfully transformed CRM marketing for many leading brands to deliver proven business results. An Adjunct Lecturer of Hang Seng University of Hong Kong – Executive Development Centre and also serves as a member of HKTDC Design, Marketing and Licensing Services Advisory Committee. Xen has published several whitepapers on digital marketing strategy, CRM Metrics and data analytics. A frequent speaker in seminars, he also conducts training workshops for telcos, automobile, finance, cosmetics, airlines, retail fashion and luxury brands. Prior to XGATE (a digital marketing agency), Xen was a senior consultant at Ericsson Ireland where he led and delivered major business transformation projects delivered in Western Europe, Asia, Central & South America, Middle East and Africa.