Author: Michael Wiegand
Michael brings nearly two decades of marketing experience to the table. He’s done everything ranging from design and direct mail to development and multivariate testing. He currently leads the Analytics team at Portent—a Clearlink Digital Agency, where he founded the data division. He enjoys sharing his knowledge with the next generation of marketers by guest lecturing at University of Washington and with industry peers at conferences like MozCon, SMX West, and AAMP.