Customer data collection improves marketing intelligence that helps conceptualize robust marketing strategies, enhances customer service and paves a way for innovation. It therefore helps...
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Author: Chirag Shivalker
Chirag Shivalker is the head of Digital Content at Hitech BPO, an organization with more than 25 years of experience in delivering data solutions for all the aspects of enterprise data management; right from data collection to processing, reporting environments, and integrated analytics solutions.
A true believer that accurate data collection is the key to develop killer marketing strategies and significantly improve business operations. He regularly writes about importance of data management and how organizations can leverage it to make insightful business decisions, take bold action, and execute quickly.
