Australian businesses failing to explore bigger data

Despite some big data vendors claiming Australia is leading the big data analytics trend, businesses here are well behind their US counterparts.

That is the view of Ovum research director Steve Hodgkinson who addressed a Big Data conference at CeBIT last week.

Australian organisations are still only analysing their own data and are missing the business opportunities that large volumes of external data can bring to their organisation, he told IT Pro.

“CIOs [chief information officers] have neglected the external information part of their role. But more and more decisions will need to be made from analysing outside data.”

A logisitics company should, for example, analyse data from traffic flows to route transportation vehicles more efficiently, Dr Hodgkinson said. Data from smarter buildings with sensors installed throughout could reduce maintenance costs and increase safety by providing patterns of heat build-up.

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