A Big Data Strategy That Goes Beyond Cutting and Pasting

The speed in which information is created and put up on the Web is staggering. It will only get faster as sensors and devices, people, better tools and automation combine to move us further into the Zetabyte Era (22 figure numbers).

While the information being created can help us better understand if our efforts to connect with customers and prospects are actually working, getting that information from all the various sources can be a daunting, time-consuming process.

Dane Atkinson, CEO and Co-Founder of SumAll, a free marketing analytics platform that pulls data from sources like Facebook, Twitter, PayPal, Google Analytics and others, shares why it is critically important to get past the fear of big data, and embrace what it can do from a competitive advantage perspective.

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