eCommerce opened the boundaries of traditional trade and enabled entrepreneurs to reach target audience anywhere in the world. It gave rise to the plethora of new businesses but also made everyone wonder – who is my average buyer and what do I know about this person?
According to the recent research, almost a quarter of all companies don’t know whether their online efforts have the desired effect. This is where Google Analytics comes into play to help you understand the behavior of your buyers.
If you know how they react to the website content, you can make additional improvements and raise the profit. In this article, we will show you 9 powerful Google Analytics tips to boost your eCommerce website.
How to Improve Online Sales Using Google Analytics
Ted Lozano, an SEO specialist at Essay On Time, claims that only the most proficient analysts can grow online sales in the long run. Ted explained it concisely: “Today, everyone has access to Google Analytics but only those who know all of its tricks and go beyond standard solutions can truly stand out from the crowd of competitors.” But what are these Google Analytics tricks? Let’s take a closer look!
Track marketing campaigns
One of the basic features of Google Analytics is campaign tracking. You don’t want to launch a marketing campaign without being aware of its effects, which is why you need to use a special URL. This is usually the landing page created for the campaign purposes only. Google Analytics will give you a thorough overview of the landing page statistics, helping you to measure the ROI after campaign completion.
A study proved that the bounce rate of 26-40% is excellent, while anything more than that falls in the ‘average’ or ‘very bad’ category. A high bounce rate suggests that your webpage content is either poorly-designed or irrelevant, so you definitely want to prevent it. Google Analytics will detect weak spots and allow you to make necessary corrections.
Another way to improve eCommerce is to learn where the visitors come from. This is the purpose of acquisition reports. They assist you in finding the worst drivers of webpage traffic, giving you the opportunity to replace them and invest more in channels that bring you more customers.
Annotations in Google Analytics give you an in-depth explanation of what is happening with your sales. It doesn’t only show you what is going on but also how it is possible. For instance, annotations will tell you that your sales dropped last month because the biggest competitor organized a one-week discount promotion.
Detect slow landing pages
Customers have never been too patient but today they are even more demanding when it comes to prompt service. A research showed that 40% of people abandon a website that takes more than 3 seconds to load. Using Google Analytics, you will notice the pages that take too long to respond and increase customer satisfaction rate along the way.
Google Analytics offers users dozens of reporting solutions. However, there is no one-size-fits-all solution to satisfy the needs of every single company. Instead, you can create your own custom report to cover only information that truly matches your requirements. And the mechanism is simple – you just need to click the ‘customize’ feature on any one of the standard reports and add options you want.
Analyze user behavior
Although you are dealing with cyber buyers, you can still track and analyze their behavior and purchasing habits in Google Analytics. Once you understand how, when, and why they abandon the page or seal the deal, you can adjust so as to indulge the customers who generate the biggest profit.
Add visualization to reporting
People are visual beings who process images much quicker than plain text. This is exactly why visual data discovery tools will be growing 2.5 times faster than the rest of the business intelligence market. You can use Google Analytics to add visualization elements to the reports and make your conclusions much simpler and understandable to the colleagues or clients.
If you are making all sorts of reports on a regular basis, it is probably getting harder to find them after a while. In this case, you can use the option “Find Reports & More” and search through the existing documents quickly. And trust us, it is a real lifesaver on some occasions.
Online sales give you access to global audiences but also force you to find out more about your customers. For this reason, you need to learn how to use digital tools that can help you to understand and attract average buyers. In this article, we showed you 9 powerful Google Analytics tips to boost your eCommerce website. Don’t hesitate to use our suggestions and feel free to write a comment if you have other interesting tips to share with our readers.