Just when you thought big data couldn’t get any bigger, it got bigger still. Regardless of its actual size, big data is showing its value. Organizations everywhere have big data of all shapes and sizes. They recognize the importance, the opportunity, and even the imperative to pay attention. It has become clear that big data will outlive those who ignore it.
Organizations that have already tamed big data — the multi-structured mass they stored before they knew its worth — are improving their operational efficiency, growing their revenues, and empowering new business models.
How do they do it? Their techniques for success can be summarized in seven tips.
1. Think long term by thinking short term
If you worry about staying current with big data technology, you’re not alone. Everything is evolving so fast that it’s impossible to know which tools, platforms, and methodologies will be best this year or next.
Relax. This rapid evolution can work for you.
Every year, vendors will get better and better at using big data. Relational and online transactions systems (OLTP) will become more efficient and smarter, whether running on-premise or on the cloud. Techniques will develop to ease relations between Hadoop and data warehouses. And all the time, products will come to market to meet your particular needs ever more exactly.
So stay loose. Stay open to the possibilities of new products, as long as they deliver enough value to justify bringing them into your existing environment. Maintain a business intelligence platform that directly connects to a wide variety of formats. You’re now ready for anything the market can provide.