Analytics

6 ways big data analytics can drive smarter customer service [Infographic]

Big data analytics finds immense application across the entire business. One area which can have direct, measurable and visible impact is the area of customer service. Data has been used since time immemorial to improve customer service, but it is only recently that the full power of predictive analytics is being applied in this function. Organizations, both large and small, are using big data analytics to deliver superior customer service and build strong customer loyalties. In this infographic we look at 6 ways big data analytics is driving smarter customer service.

Originally appeared on Aureus analytics.

1 Comment
  1. DataH 3 years ago
    Reply

    Ketan, excellent article. We definitely are seeing an increase in activity with companies responding to the impact big data has made on their business. For companies of any size, getting meaningful insights from data analytics is an important priority. HPCC Systems (hpccsystems.com) is one of the open source big data platforms with built-in analytics libraries for Machine Learning to help extract useful insights from data. Designed by data scientists, HPCC Systems represents more than a decade of internal research and development in the big data analytics field.

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