Retail / eCom

6 Uses of Big Data for Online Retailers

In “Understanding Big Data for Ecommerce,” we provided a primer on the growth of data and its implications for ecommerce merchants. This article will add to that post by explaining Big Data in more detail and presenting its most common uses for ecommerce sites.
There are many definitions of Big Data. My favorite is: “Data that is difficult to process and analyze using traditional database and software techniques.”

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