6 sectors that are deriving value from Big Data

“We’re seeing tangible, pragmatic business benefits using big data, whether it’s to increase the look-to-book ratio, decrease the cost of operations, boost revenue yields or increase customer satisfaction,” says Herve Couturier, executive VP at reservation services giant Amadeus.
Couturier’s observations stem from “Big Data in the Travel Industry,” a report Amadeus just released with analysis provided by Tom Davenport, the noted analytics expert, author and college professor. The report finds that innovative approaches are flourishing, with a growing list of real-world examples of big data and advanced analytics in action:

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