Big Data isn’t just for big businesses with even bigger budgets. Today, small business, too, can reap the benefits of the massive amounts of online and offline information to make wise, data-driven decisions to grow their businesses. Although most Big Data discussions concern enterprises that have all the resources to hire data scientists and research firms, if you know where to look, there are several ways that your small business can gather, analyze and make sense of data you already have. Here are five Big Data solutions for small businesses.
1. Google Analytics
You don’t need fancy, expensive software to begin gathering data. It can start from an asset you already have — your website. Google Analytics, Google’s free Web-traffic-monitoring tool, provides all types of data about website visitors, using a multitude of metrics and traffic sources.