Assessing and managing big data is no longer just for big companies. An increasing number of smaller, local businesses are finding impressive ways to put analytics to work on a small scale – and cheaply. Just look at localized online video advertising company, Slightly, which has recently raised $1.7 million in seed money.
With Slightly’s platform, small to midsize businesses can create video ad campaigns for multiple networks, including YouTube, and then tailor them to specific regions – without breaking the bank. The company’s technology “allows for scalable creation of videos with elements like maps, addresses, contact information, and promotional offers for specific areas.”
If you’re running your own local business and you’re interested in putting big data to work for you, there are a few ways you can go about it. Each of these approaches will ensure that your business gets the best return on your investment, whether that’s with the professionals on your team, the tools you use, or the resources you have available.