Marketing

3 things marketers need to know about Big Data

The increasing volume and detail of the information captured is growing exponentially. A few years ago this meant data could be managed by a few in-house specialists, but today the implications of data are now wide reaching.
There are logistical challenges in managing, sorting, and maintaining this data; but there are also the subsequent benefits from having these large quantities of data available. A recent McKinsey’s recent report suggests, “Leaders in every sector will have to grapple with the implications of big data.” So what will the implications be for marketers?
Marketers need to be aware of the impact of Big Data in three key ways…

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