The single most important aspect of Big Data for brands is now social data. After all, it’s consumer data that is growing exponentially, providing an ever-expanding and real-time window into candid consumer conversations. The bigger that window gets, the more value brands are capable of receiving. Just how much are consumers contributing to the pool of Big Data? Every 60 seconds, more than 300,000 Tweets are made, 72 hours of video are uploaded to YouTube, and 1.8 million “Likes” appear on Facebook.