Artificial Intelligence

3 reasons why it’s crucial for brands to introduce machine learning into their marketing

Every so often, a story ripples through the media along the lines of “Scientists say a ‘smart pill’ is just over the horizon to make us immediately more intelligent.” While there is no telling when we will actually see such a pill, there’s a metaphorical “smart pill” available to marketers now, and it comes in the form of artificial intelligence, or AI.
AI is rapidly transforming the enterprise—and that includes the marketing department. According to a recent Gartner survey, 85 percent of customer interactions will be managed without a human by 2020.

Essentially, AI leverages machine learning to maximize the effectiveness of marketing efforts by predicting the best next customer interaction based on what it has learned through previous interactions. The more data AI has to work with, the better job it does identifying patterns of customer behavior and engaging them in more meaningful and authentic ways.
In today’s digitally connected world, customers are demanding brand experiences that resonate with them on the channels they prefer. And if they don’t feel as though a brand is being authentic, they’ll disengage. AI is the partner to the marketing team, helping it deliver the right message at the right time.

Moving past the anxiety about AI’s impact, Here are three reasons why CMOs should tell their teams to cheer—not fear—the power of AI:

Enables more precision

Marketers are awash in data. New technologies and channels are creating billions of customer interactions, yet marketing teams alone are not equipped to consume or mine all this data to target and engage each customer at the speed and scale required today. With the help of AI, marketers have the ability to optimize campaigns, including selecting the appropriate content, at the right cadence, across all channels, and to select segmentations. And AI can uncover opportunities that are inaccessible without its “brainpower.”

Marketers’ fear of AI is due to a lack of understanding. The reality is AI will complement marketing rather than replace it. What’s more, AI will amplify their marketing efforts at a time when we are all forced to do more in less and less time.

9 Comments
  1. minecraft free 6 months ago
    Reply

    I am now not sure the place you’re getting your information, but
    good topic. I needs to spend some time studying more or figuring out more.
    Thanks for wonderful information I was on the lookout for this information for my mission.

  2. g 6 months ago
    Reply

    Very descriptive blog, I enjoyed that a lot. Will
    there be a part 2?

  3. I always used to study post in news papers but now as
    I am a user of net thus from now I am using net for articles, thanks
    to web.

  4. gamefly free trial 6 months ago
    Reply

    These are in fact great ideas in about blogging. You have touched some nice things here.
    Any way keep up wrinting.

  5. gamefly free trial 6 months ago
    Reply

    If some one wants to be updated with newest technologies after that he must be go to see this web page and be
    up to date every day.

  6. minecraft games 2 months ago
    Reply

    Hi, Neat post. There is an issue along with your
    website in internet explorer, might test this? IE nonetheless
    is the market chief and a large portion of people will omit your fantastic writing because of this problem.

  7. quest bars cheap 2 months ago
    Reply

    I am really enjoying the theme/design of your weblog.
    Do you ever run into any web browser compatibility problems?
    A few of my blog readers have complained about my website not working correctly
    in Explorer but looks great in Chrome. Do you have any ideas to help fix this problem?

  8. minecraft games 2 months ago
    Reply

    It’s actually a great and useful piece of
    information. I’m satisfied that you shared this helpful info with us.
    Please keep us informed like this. Thanks for sharing.

  9. coconut oil or 2 days ago
    Reply

    Hi to all, it’s really a pleasant for me to pay a quick visit
    this site, it consists of useful Information.

Leave a Comment

Your email address will not be published.

You may also like

Pin It on Pinterest