Business Intelligence

3 Basics For Managing Social Business Data

According to a new report from Altimeter Group, the average enterprise-class company owns 178 social accounts while 13 departments are actively engaged in social media. That generates a huge amount of data that is still largely isolated from the data collected from CRM systems, business intelligence, market research, email marketing and more, the report said. Failing to capitalize on and integrate this data causes businesses to miss out on social data’s benefits.
“The goal of social data intelligence is not simply to justify the existence of social business initiatives, but to recognize at a strategic level that signals from the outside world — as seemingly chaotic as they may be — now constitute critical input into organizational decision making,” wrote report author Susan Etlinger.

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