Being a marketer can be hard. The ultimate goal is to make sure that “the most pertinent content reaches the most promising customers at the moments of greatest influence across multiple channels and markets”. But how can it be achieved in the day and age of big, unstructured data and increasing demand for personalization?
The answer may lay in AI and machine learning. With the ability to sift through vast amounts of data and see patterns that elude the human mind, Artificial Intelligence can automate time-consuming tasks and deliver previously unattainable insight about customer behavior. Here are 15 tools that might do just that for your company.
15 AI-powered tools to simplify a marketer’s job
How can a company talk to their customers and make them feel special? Through emotionally intelligent communication. Optimove helps companies achieve that by creating a custom-made predictive model. The model transforms data into actionable insights about customers that paints a clearer picture of customer needs.
Sensei delivers AI-power social media analysis. Thanks to natural language processing, they can help you understand what types of posts drive engagement and what don’t and suggest changes to your social media strategy.
With the help of their AI tool Xia, Unmetric helps you understand your brand’s position in social media. By combing through posts, comments and likes on some of the most popular social networks, Unmetric summarizes what your community is saying about you, how your competitors are performing on the same platforms, and more.
Datorama makes cross-channel marketing easier. They’ve simplified data collection from different sources (tools, databases, APIs, social media accounts, etc.), and provided a tool to analyze the data as a whole to produce KPIs, metrics and classifications about your online presence.
Indico helps companies to make sense of their unstructured data. Their AI tools can search across concepts, contexts, and even images by using computer vision. Additionally, they assist in understanding patterns in customer interactions by analysing data from different touchpoints in a customer’s journey (online review, support request, chats, etc.).
Like a few other tools on this list, Clarifai helps transform customer data into valuable insights about usage and traffic patterns. What’s more, Clarifai offers a fantastic library of ready-to-use image recognition models that are readily available to customers in a plug-and-play fashion.
The platform of Sysomos brings together multiple applications that facilitate search, analysis and publishing of content across social channels. Sysomos also allows you to research audiences, competitors, industries, perceptions, or even paid, owned or earned media performance.
The team behind Crimson Hexagon are working on answering the big questions about customer behavior and purchasing patterns. They are doing it by employing natural language processing, text analysis, neural networks, deep learning, and network analysis to sift through large amounts of unstructured data. The result is more automated customer care, campaign analysis, and brand health status.
Gumgum focuses solely on utilizing computer vision to help companies track their brand presence across many different platforms. With their technology, you can see what related images are posted about you, how often sponsored and non-sponsored videos feature your brand logo, and who are the right influencers to target in your industry to get maximum audience reach.
10. InData Labs
The natural language processing API of InData Labs analyses text data from social media to find out more about your audience. You can go down to the nitty-gritty details such as gender, age, language, and even identify if the messages are positive, negative, or neutral.
Idio offers an AI-powered tool that streamlines interactions with customers across different channels. With content indexing, customer profiling, and automated recommendations marketers can be more intentional about their messages and product offerings.
Crayon allows tracking the “digital footprint” of a company. That includes a complete insight into market trends, competitors product releases and rebranding, as well as a social media presence. You can choose to see your own footprint or that of your competitors.
13. Equals 3
The team behind Equals 3 created an AI assistant that every marketer needs. Lucy, as they so fondly call her, has been build with the APIs from IBM Watson and trained to sort through both structured and unstructured data to find answers to questions, produce time-consuming reports within minutes, and do market research.
Laxalytics uses natural language processing and text analytics to make customer experience management easier. Their tools analyze social media posts, online reviews and open survey results to get a better insight into what customers are saying about a brand.
Einstein is the newest addition to the Salesforce platform, and it is an AI layer that helps businesses sharpen their outgoing messages by identifying what, when and where to post different content.
If you are new to the realm of AI and machine learning, it is advisable to start out with only one or two tools. There is a reason why so many companies are thriving delivering similar tools: they all differ slightly and offer different benefits to different industries and companies.
Pick a few tools to start with, and if you fail, go back out there and try another. It might be just the right fit for your company.