Personalization is the practice of dynamically tailoring a service or a product to the wants and needs of each user/customer. It is commonly used to enhance customer service and is sometimes referred to as one-to-one marketing. It is a key element in all recommender systems, which combine attributes like user history, location, context, interests, social category etc. in order to identify the user preferences and provide the relevant user experience. Here are 10 amazing facts about personalization.
Baiju NT is the editor in chief and the driving force of Big Data Made Simple. He was one among many big data enthusiasts at Crayon Data, his parent company, to understand the pressing need for a big data resource website at a time when the idea of “big data” was gaining so much attention, and eventually launched Big Data Made Simple in 2013.