Personalization is the practice of dynamically tailoring a service or a product to the wants and needs of each user/customer. It is commonly used to enhance customer service and is sometimes referred to as one-to-one marketing. It is a key element in all recommender systems, which combine attributes like user history, location, context, interests, social category etc. in order to identify the user preferences and provide the relevant user experience. Here are 10 amazing facts about personalization.
Baiju NT is one of the founders of Big Data Made Simple, and its former editor. And one among many big data enthusiasts trying to understand the pressing need for a big data resource website at a time when the idea of “big data” was gaining so much attention. Which led him to launch this tech portal in 2013. He is now a regular contributor to RoboticsBiz.