Media & Entertainment

Wrangling ‘Big Data’ for B-to-B

27th Aug `13, 12:09 PM in Media & Entertainment

With big data comes big responsibility and as newer technology further enables information gathering, companies will need to…

BDMS
Guest Contributor
 

With big data comes big responsibility and as newer technology further enables information gathering, companies will need to utilize data-management techniques to grow their brands and extract streams of revenue.

Here, Nick Cavnar [pictured], audience consultant for Nick Cavnar LLC and a featured panelist at FOLIO:’s MediaNext event on October 28 to 30 in New York, talks big data’s advantages and drawbacks and how b-to-b publishers can leverage collected data to drive content.

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