Analytics

Will IBM’s Watson Change the Customer Experience?

15th Jan `14, 05:44 AM in Analytics

IBM CEO Ginni Rometty took the Watson story on the road yesterday when she addressed a crowd of…

BDMS
Guest Contributor
 

IBM CEO Ginni Rometty took the Watson story on the road yesterday when she addressed a crowd of 35.000 at the National Retail Federation’s 103rd Annual Convention and EXPO in New York City. Like almost every tech CEO who has stood on a stage in the past thirty-six months, she opened with the “social, mobile, big data, cloud” mantra, calling data the “next generation’s natural resource.”

But as she spoke, it became clear that Rometty had something to offer that other CEO’s did not, IBM Watson, the technology that beat Ken Jennings at Jeopardy. Until recently many of us have thought of Watson as an Encyclopedia and Search Engine on steroids, but it’s actually much more than that.

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