Analytics

Why video is the next big thing in big data

27th Jan `14, 12:12 PM in Analytics

For most of its time as an IT industry buzzword, big data has been focused on numbers and…

BDMS
Guest Contributor
 

For most of its time as an IT industry buzzword, big data has been focused on numbers and letters. Sales numbers, medical results, weather, sensor readings, tweets, news articles — all very different, but also all relatively low-hanging fruit. Now, however, it looks like video is emerging as the next great source for companies to learn about consumers, and for everyone to learn about the world around them.

Thanks to surveillance cameras, GoPros, Dropcams, cell phones and even old-fashioned camcorders, we’re able to record video at unprecedented scale. YouTube sees 100 hours of new content added every minute. But it has been kind of a wasteland of information. There’s lots of it embedded in all those frames, but without accurate tags or someone willing to watch all that video, it might as well have been uploaded into a blackhole.

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