How does data become an additive part to your company’s culture and business? Yes, having more tools, more analytics and a bigger data budget certainly helps, but unfortunately having more data doesn’t mean you’ll have less anxiety. Perhaps even the opposite.
We believe making data into an advantage is not the responsibility of a lone department, but is rather a cultural desire. A desire that is hungry to be more informed, more effective and yes, more creative. This is why we invest big in what we call Small Data. Which is the practice of making Big Data become small by focusing on finding and alleviating pressure points between brands and people. So, if the words Big Data make you feel a little lost, then read on and we’ll try to keep the noise to a minimum.