Think that Big Data is just another hyped idea in tech? Think again. The buzz surrounding Big Data is far from being unwarranted. Not only does it allow merchants to gain deeper insights into customer behavior and industry trends, but it also lets them make more accurate decisions to improve just about every aspect of the business, from marketing and advertising, to merchandising, operations, and even customer retention.
Below are a few more points that deeper explain the impacts of Big Data in the eCommerce realm. From improving customer experience to developing better products or marketing campaigns, it’s no question that Big Data is the next big thing for online businesses.