In 2013, I spent a lot of time talking about Hadoop’s development towards being a central destination for data. Hadoop may enter an organization for a specific use case, but data attracts data. Once in the door, Hadoop tends to become a center of gravity. This effect is amplified by the appeal of big data being not just about the data size, but the agility it brings to an organization.
However, to exist feasibly in this way, Hadoop needs more than just a data crunching engine and a small army of willing Java programmers. It must become an enterprise platform that supports application development. By the end of the 2013, the major Hadoop vendors had all formulated a platform strategy: be it the Cloudera Enterprise Data Hub, or Hortonworks Data Platform.