If there was a PR utopia, it would look something like this: Businesses would send journalists timely, interesting stories. Journalists would receive an ongoing supply of quality information. Readers, in turn, would grow enthusiastic about brands, turning media coverage into a conduit for sales and investor interest. But, we do not live in a PR utopia.
Some would say what we’re living is actually closer to a Mad Max scenario. By adding a measure of objectivity to PR, ‘big data’ may get us that much closer to the ideal. It’s been a long time coming.