Travel / Hospitality

Travel’s big data: it’s time to take off the blinders

17th Sep `13, 01:04 PM in Travel / Hospitality

Whether it’s a weekend jaunt to the nearest big city or a complex escape to an exotic locale,…

BDMS
Guest Contributor
 

Whether it’s a weekend jaunt to the nearest big city or a complex escape to an exotic locale, most trips today are planned on the Internet. Most travel marketers, however, aren’t keeping up with the evolution of big data and the importance of online search in predictive analytics. Here are a few reasons why.

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