Big data often comes across as more of a buzzword than reality. But listening to users speak about their projects at the Big Data Innovation conference in Boston last week provided insight into what the power of big data can mean to a company. Here are my top five takeaways from the conference. 1.) The hybrid data cloud. I blogged about this previously, but it is worth repeating. Enterprises are not about to abandon those structured data infrastructures. Structured data from the likes of Oracle, IBM and Microsoft underpin the operations of most big companies.