Talking about Big Data is all the rage these days. But we’ve all seen this movie before. A hot new tech trend emerges that’s going to change everything — and then quickly fades away.
How do you separate hype from reality? With results, of course. A new IBM Institute of Business Value study, “Analytics: A Blueprint for Value,” goes a long way toward making the case for Big Data done right. And this study statistically proved what we have been seeing in 30,000 Big Data and analytics engagements during the past five years.
Almost 40 percent of the companies we spoke with are seeing a rapid return on investments, usually within the first six months of rolling out the Big Data and analytics.