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The paradox of more: Magic or misery?

04th Nov `13, 03:22 AM in Resources

Big Data – dubbed ‘the new oil’ by the World Economic Forum – has become a key focus…

BDMS
Guest Contributor
 

Big Data – dubbed ‘the new oil’ by the World Economic Forum – has become a key focus area for corporate leaders today. A recent international survey of finance professionals, including those working at the CEO and the CFO level, conducted by Chartered Institute of Management Accountants and American Institute of CPAs reveals that 86 per cent of organisations are struggling to turn growing volumes of data into valuable insight and are suffering as a result. Can Big Data really change the way business is done? Or are companies getting caught in a hype?

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