Environment

The next big market for data and connected devices? Agriculture

21st Sep `13, 12:44 PM in Environment

Between efforts to eat more food grown locally, a younger generation of farmers and cheaper component-farming is getting…

BDMS
Guest Contributor
 

Between efforts to eat more food grown locally, a younger generation of farmers and cheaper component-farming is getting an infusion of data and technology. Most of us know about the connected cows, where the milking operations are governed by connected sensors and algorithms that determine how long to milk and cow and which cows need milking. But it’s not just dairy farmers upgrading their technology and connecting their fields: it’s vinters, soybean growers and wide assortment of agricultural interests.

Alicia Asin, the CEO of sensor-making company Libelium, said in a recent interview that 18 percent of her company’s €3 million (about $4 million) in sales this year came from agricultural buyers. By the way, you can see Asin speak at our Mobilize conference in San Francisco on October 16 and 17.

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