Marketing

The Big Trend for Chief Marketing Officers

21st Jan `14, 12:07 PM in Marketing

Most chief marketing officers (CMOs) are quite overwhelmed by the opportunity new data, and more answers, can do…

BDMS
Guest Contributor
 

Most chief marketing officers (CMOs) are quite overwhelmed by the opportunity new data, and more answers, can do for them. The reality is, it opens doors that have never been opened before and creates an opportunity for the CMO to be the driver of innovation for many companies.

If you’re a CMO or marketing executive and you’re not thinking about how to optimize “Big Data,” you’re in the minority.

In mid-December, Brand Innovators and SAP held an event in New York City focused on Big Data and the CMO, the SAP & Brand Innovators Big Data Event 2013. Many top Fortune 500 brands attended and interest was incredibly high as the content was so rich and specific to what marketers are looking for.

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