Analytics

The art of conversation: Using contextual data to deliver on your intent

08th Jan `14, 05:15 AM in Analytics

Imagine that your name is Derek and you are attending a party and run into Joanne, a friend…

BDMS
Guest Contributor
 

Imagine that your name is Derek and you are attending a party and run into Joanne, a friend from the past whom you are hoping to reconnect with. Remembering her name was the first step in the right direction. However, as the conversation progresses, Derek starts to force the advancement. A waiter with a tray passes within reach, and Derek remembers from last time they spoke that she drinks white wine. Without asking, he picks up a glass, along with a red wine for himself. Derek hands her the glass and hopes that she’s impressed with his nonchalance.

“Don’t you love this music?” Derek asks. He’s sure she does. She’s the type.

“No,” says Joanne.

“It’s so refreshing,” Derek says.

“I hate Ke$ha,” says Joanne.

“Great to dance to as well,” says Derek. “If you haven’t, you should really buy her first album.”

Read More
MORE FROM BIG DATA MADE SIMPLE