Around 60 per cent of operator respondents to the Telecoms.com Industry Survey 2014 believe that it is more important for telcos to harness the power of Big Data to drive new revenue streams externally than it is to turn it to the advantage of their own internal operations. Yet when questioned in more depth about their Big Data strategy, the spread of responses suggested a real ambiguity in the purpose of such an initiative.
In the 2013 industry survey, over 80 per cent of respondents said they expected operators to own their own cloud infrastructure by 2015, with over 90 per cent expecting operators to be selling cloud services within the same time frame. Over the past year there has been a great deal of activity in this area—and not a little hype—indicating that these expectations were correct. So for the 2014 survey we chose to make our cloud focus more granular and cast a searching eye over Big Data initiatives in the telecoms sector.
Almost a quarter of operators said that their organisation has Big Data initiatives in place for addressing both internal and external opportunities. Twelve per cent of respondents said there was an internally focused Big Data strategy in place and ten per cent an initiative focused on external revenue streams. Among those operators that do not currently have Big Data strategies in place it is clearly on the agenda; 22.2 per cent of operators said introduction of such an initiative was planned for this year and ten per cent said one was planned for 2015.