It’s kind of like the holy grail for online retailers. Personalize the shopper’s browsing experience with custom content, but still allow for serendipitous discovery. And make that happen regardless of which device the customer uses. Whether they’re pulling out their smartphone or surfing on a desktop, the store should be smart enough to remember their preferences.
BloomReach is betting they’ve hit on a solution for e-tailers that uses big data to create seamless, very personalized shopping pages.
The startup creator of big data market applications just launched SNAP (short for search, navigation, and personalization) a service that aims to personalize site content, regardless of the consumer’s device, through analytics that allow marketers and merchants to see how their customers search, browse, and buy.
Joelle Kaufman, BloomReach’s head of marketing, tells FORBES that while the retailer can use the tool to maximize customization to the point where a shopper merely has to enter two letters and it will automatically bring up the most relevant item based on previous searches, they can turn personalization down, or off completely.