Selecting a unique business book is difficult sometimes. Some topics require a lengthy treatment that may not fit into a busy schedule. Others are given too few pages to offer much insight on a topic.
But some authors hit that perfect balance, short enough for the busy small business person and yet the perfect length to deal with the subject matter effectively. That’s the case with “Revenue and The CMO: How Marketing Will Impact Revenue Through Big Data and Social Selling…and How To Get Started“.
The author Glenn Gow (@CrimsonCEO) addresses big data needs from the perspective of a company’s Chief Marketing Officer (CMO). Gow is more than a business expert. He is also CEO of Crimson Marketing, a fast-growing Inc. 500 technology marketing firm. My review e-copy arrived courtesy of the Crimson team.