Retail / eCom

Retailers use big data to ‘tag’ customers

19th Sep `13, 12:40 PM in Retail / eCom

Retailers including Woolworths and Coles are said to be marketing certain products and services to customers based on…

BDMS
Guest Contributor
 

Retailers including Woolworths and Coles are said to be marketing certain products and services to customers based on their shopping habits. Companies are analysing customers via loyalty cards and using the data to tailor products and service offerings to them.

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