Analytics

Real-Time Prediction, Big Data Scale: Impossible Dream?

18th Dec `13, 06:04 AM in Analytics

Marketers have been talking about one-to-one marketing for decades, and the challenge is that much harder now that…

BDMS
Guest Contributor
 

Marketers have been talking about one-to-one marketing for decades, and the challenge is that much harder now that we can tap into big data.

Pioneering startup WibiData says it’s bringing big retailers and financial institutions the best of both worlds, combining vast data stores from Hadoop and HBase with the very latest customer behaviors captured on websites and mobile apps. Best of all, application developers don’t have to become data scientists to take advantage of the real-time recommendations.

“Front-end Web developers shouldn’t have to think about how a predictive model is constructed, calculated, or applied,” says Christophe Bisciglia, CEO and co-founder of WibiData and a co-founder of Cloudera. “They should just be able to get recommendations, take the results, and apply them however they want.”

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