Funding

Ratan Tata invests in award winning big data start-up Crayon Data

25th Nov `15, 02:28 PM in Funding

Ratan Tata, Chairman Emeritus of Tata Sons, has made a personal investment of an undisclosed amount in Crayon…

BDMS
Guest Contributor
 

Ratan Tata, Chairman Emeritus of Tata Sons, has made a personal investment of an undisclosed amount in Crayon Data, one of Asia’s fastest growing big data companies.

Today, enterprises all over the world are looking for innovative ways to create optimal customer experiences. Crayon’s flagship product MayaTM is a personalisation engine that empowers enterprises to deliver ultra-personalized choices to their consumers. Crayon is developing a global consumer taste fabric, which currently maps choice across 15 categories, using complex machine-learning techniques and proprietary cognitive thinking algorithms. This taste fabric is then mapped to vast internal (enterprise) and external (online) data sets to provide a set of highly personalized choices to consumers. Crayon’s unique proposition has resulted in multiple clients across international markets, in the past year alone.

Crayon, a portfolio company of Jungle Ventures, has been accredited as one of the most successful and innovative big data start-ups in 2014 and 2015, by global platforms such as TiEcon, CEBIT, IBM Watson, Intech50 and OrangeFab.

Srikant Sastri, founder of Crayon Data, said, “We are excited and honored. To meet Ratan Tata and have our vision validated by him is an accolade in itself”. Srikant Sastri and Suresh Shankar founded Crayon in 2012.

Crayon has previously raised approximately S$ 10 million in seed and Series A funding from angel institutional investors like Jungle Ventures and Spring Seeds. Mr. Tata recently joined Jungle Ventures as a special advisor. Anurag Srivastava of Jungle Ventures said, “We have always strongly believed in Crayon’s proposition. Srikant and Suresh, with their years of experience in Marketing and Analytics, have always had a clear vision of the value Crayon can bring to consumer-facing enterprises. “

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