Marketing

Precision marketing uses big data, mobility for insight on consumers

04th Mar `14, 06:05 AM in Marketing

The use of precision marketing, which uses location-based mobile services and big data analytics to gather insight on…

BDMS
Guest Contributor
 

The use of precision marketing, which uses location-based mobile services and big data analytics to gather insight on consumers, is on the rise. The technology enabling this is Bluetooth Smart, which emits low-energy wireless signals that connect with smartphones.

One company that is leading the way in mobile location-based services and precision marketing is Mobiquity. The firm recently conducted a study to find out how beacon technology is working at retail locations and discovered extensive security and functionality gaps in beacon deployments.

Mobiquity is also working at the forefront of mobile payments, mobile apps and enterprise mobility. As the firm explains, “mobile is in our DNA.”

Founded in 2011 by Bill Seibel, Mobiquity has the backing of venture capital firms NewSpring Capital, Longworth Venture Partners and Sigma Partners. It focuses on helping firms make the most out of the mobile universe.

Seibel recently shared his thoughts with FierceMobileIT about where the IT world has been and where it is going, with mobility generating the next wave of technological change.

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