Banking / Finance

Personalization: The secret ingredient to customer engagement for banks

07th Jun `16, 03:47 PM in Banking / Finance

Customers are increasingly weaving their digital and physical worlds together, with transactions conducted using multiple channels. Competition from…

BDMS
Guest Contributor
 

Customers are increasingly weaving their digital and physical worlds together, with transactions conducted using multiple channels. Competition from unconventional entities will quicken the pace of technology innovation. Collaboration between banks and the retail ecosystem will also deepen to provide customers with a bouquet of products. In general, distinctions between financial and non-financial service providers will blur; an inter-connected and collaborative ecosystem of service providers will emerge. Through partnerships and acquisitions, banks will integrate financial services, wallets, payments, shopping services etc., to deliver an enhanced customer experience.

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