Telecommunications

Ovum warns telcos about missing out on big data

03rd Jul `13, 01:52 PM in Telecommunications

Many telcos are still in the early stages of developing their big data strategies
Telcos risk missing out on new opportunities to leverage big data because many lack the necessary analytics skills in-house, according to rResearch and analysis firm Ovum.
Teclos are able to leverage big data in order to generate new revenue by personalising services, upselling and cross-selling based on consumer trends and service usage, as well as better predict the impact of such usage on network infrastructure.
“The proliferation of smart devices and services has led to a considerable increase in the number of customer–telco interactions. This is happening through multiple channels, which is forcing telcos to sharpen their focus,” said Clare McCarthy, head of Ovum’s Telco Operations practice. “As a result, mining a greater volume and variety of data, and doing so in real time, is becoming a powerful competitive advantage for telcos.”
But research from Ovum suggests telcos are still too bogged down by silos and similar organisational constraints in order to make the most of their data.
“Transforming ingrained operating models and business processes is a difficult task for telcos, and many are not entirely sure what they are transforming towards. Therefore, choosing a business intelligence and analytics solution and partner will be one of the most important strategic decisions that they face in the next year,” said McCarthy.
The notion that Teclos are often forced to look outside their organisations to third parties like analytics specialists or enterprise IT vendors for big data capability was echoed by a survey recently released by TelecomsIQ. When operators participating with that survey were asked whether they felt they have the quality of staff in place to manage and exploit the data they possess, nearly two thirds said they did not.
Many telcos are still in the early stages of rolling out their big data …read more

BDMS
Guest Contributor
 

Many telcos are still in the early stages of developing their big data strategies
Telcos risk missing out on new opportunities to leverage big data because many lack the necessary analytics skills in-house, according to rResearch and analysis firm Ovum.
Teclos are able to leverage big data in order to generate new revenue by personalising services, upselling and cross-selling based on consumer trends and service usage, as well as better predict the impact of such usage on network infrastructure.
“The proliferation of smart devices and services has led to a considerable increase in the number of customer–telco interactions. This is happening through multiple channels, which is forcing telcos to sharpen their focus,” said Clare McCarthy, head of Ovum’s Telco Operations practice. “As a result, mining a greater volume and variety of data, and doing so in real time, is becoming a powerful competitive advantage for telcos.”
But research from Ovum suggests telcos are still too bogged down by silos and similar organisational constraints in order to make the most of their data.
“Transforming ingrained operating models and business processes is a difficult task for telcos, and many are not entirely sure what they are transforming towards. Therefore, choosing a business intelligence and analytics solution and partner will be one of the most important strategic decisions that they face in the next year,” said McCarthy.
The notion that Teclos are often forced to look outside their organisations to third parties like analytics specialists or enterprise IT vendors for big data capability was echoed by a survey recently released by TelecomsIQ. When operators participating with that survey were asked whether they felt they have the quality of staff in place to manage and exploit the data they possess, nearly two thirds said they did not.
Many telcos are still in the early stages of rolling out their big data …read more

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