Sports

Optimal attribution: Bohemia harnesses The Brain and big data to pick Melbourne Cup winner

05th Nov `13, 02:46 AM in Sports

Bohemia’s data and attribution team has spent the last two years building a data intelligence platform called ‘The…

BDMS
Guest Contributor
 

Bohemia’s data and attribution team has spent the last two years building a data intelligence platform called ‘The Brain’. Now its power has been harnessed to pick the winner of the Melbourne Cup.

Usually the team undertake customised data projects that fuse disparate data sets in unconventional ways to solve client problems. But not today, not today. Now we get to see how good The Brain really is. After crunching through just about all the cup data out there, The
Brain reckons Fiorente will win in under three minutes 22 seconds.

But it’s a tough call. Even The Brain, with its mighty calculus, has doubts. Yesterday it thought Fawkner would win. And Bohemia, while cautiously optimistic, has inserted a disclaimer that would make Ernst & Young proud.

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