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New tools making a difference in battle against Big Data

21st Mar `14, 11:54 PM in Resources

While some people aren’t concerned about businesses tracking their customers’ spending habits, likes and dislikes and comings and…

BDMS
Guest Contributor
 

While some people aren’t concerned about businesses tracking their customers’ spending habits, likes and dislikes and comings and goings, others see it as an unwanted invasion of privacy.

For those in the latter camp, new tools are emerging to help wage the battle against Big Data.

Dozens of new products claim to make sure that personal data isn’t being seen by anyone the person in question doesn’t want to see it.

Among them is Disconnect, which allows users to track who’s watching their online searches and, if desired, search privately.

Another piece of software, known as SympleID and created by Waterloo’s Richard Fox-Ivey, uses swipe card technology to create new, encrypted passwords every time you use your phone.

“If someone finds my smartphone, it’s of no use to them,” says Fox-Ivey.

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