Analytics

Microsoft Reveals Big Data Strategy

17th Apr `14, 03:00 PM in Analytics

Microsoft on Tuesday announced a trio of products to help customers derive insights from their exploding stores of…

BDMS
Guest Contributor
 

Microsoft on Tuesday announced a trio of products to help customers derive insights from their exploding stores of data. Pointing out that data is the business currency of the future, company execs claimed that the new products could help customers capture more than $1 trillion in new revenue and improved efficiency over the next four years.

Unveiled at a media and partner event in San Francisco, the new products include SQL Server 2014, which was released to manufacturing last month and promises faster performance thanks to in-memory processing for all workloads. Microsoft also announced its Analytics Platform System (APS), which it described as a “big data in a box” appliance that unifies SQL Server and Hadoop. The company rounded out the announcements with Azure Intelligent Systems Service, a cloud-based service to collect and manage data from the Internet of Things (IoT).

The new products help clarify Microsoft’s data strategy. In his first few appearances as CEO, Satya Nadella tied his “cloud-first, mobile-first” strategy to a burgeoning era of “ubiquitous computing” and “ambient intelligence.” Until this week, however, he hadn’t explained specifically what this means for the company’s products and customers.

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