Analytics

Measurement Without Experimentation is Vanity

20th Nov `13, 06:00 AM in Analytics

Big data has yet to yield major new insights or spark meaningful change within many organizations. This isn’t…

BDMS
Guest Contributor
 

Big data has yet to yield major new insights or spark meaningful change within many organizations. This isn’t a fault of data, but more a result of our inability to reframe its storytelling capability.

As Edward de Bono says: “Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”

The limits of perception are the limits of knowledge. The insights that big data can yield are limited by the quality of the questions an organization can ask. The culture of an organization is tied to its ability to see and perceive differently from “business as usual”.

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