Marketing

Marketers give thanks to Big Data on shoppers this holiday season

29th Nov `13, 03:39 PM in Marketing

Advances in technology have made finding deals this holiday season never so easy – or so creepy. Marketers…

BDMS
Guest Contributor
 

Advances in technology have made finding deals this holiday season never so easy – or so creepy. Marketers and mobile app developers have developed creative new ways to help shoppers find what they want for less. But these inventive techniques also allow for more aggressive tracking of consumer behavior, whether buyers are on their work computer, a mobile device or standing in the grocery aisle.

It also now includes the ability to connect that data together and with other personal information like income, zip code and when a person’s car insurance expires.The goal is to monitor consumers online and off to determine exactly what kind of buyer they might be and how much they’re willing to pay. Retailers say these techniques help customize shopping experiences and can lead to good deals for shoppers.

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