How does Major League Baseball (MLB) provide fans with the most ultimate game experience? Big Data. By capturing massive amounts of data points (Volume), analyzing it in real time (Velocity), and rendering information in different formats (Variety), fans gain an immersive baseball experience. Whether you are at the ballpark with your mobile device or at home on the computer, MLB takes every pitch, every hit, every run, every error, etc and transforms this Big Data into a seamless online narrative that combines everything from real time statistics, pitch analysis, and video replay into a single screen. Who needs peanuts and Cracker Jacks now?