Privacy / Security

Lisa was called a ‘slut’ by bank’s big data hijinks

12th Feb `14, 11:38 AM in Privacy / Security

How does a woman get a letter from her bank, and it’s addressed to “A Slut?” Or a…

BDMS
Guest Contributor
 

How does a woman get a letter from her bank, and it’s addressed to “A Slut?” Or a man whose daughter died in an auto accident get a promotion addressed to “Daughter Killed In Car Crash/Or Current Business?”

Two cases in the past few weeks have shed a light on a silent industry that makes billions slurping up, slicing off and reselling every digitized data point about our lives, from the DVDs we buy to our own private griefs.

Forget whether the NSA is going to snoop your data; direct marketers have already got it, and they’re not always taking the best care of it.

Last week, Lisa McIntire’s mom texted her to say a Bank of America credit card offer had arrived at her house for her daughter. It was sent by Golden Key International, an honor roll society McIntire had joined, which is also an affiliate marketer for Bank of America. The letter was addressed to “Lisa Is A Slut McIntire.”

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