Analytics

Launch a big data strategy awareness campaign

31st Jan `14, 12:05 PM in Analytics

There are three ways to use big data analytics in your corporate strategy: as a core product or…

BDMS
Guest Contributor
 

There are three ways to use big data analytics in your corporate strategy: as a core product or service offering (e.g., Cloudera), as a supporting product or service (e.g., Progressive), or as a key organizational capability. If you’re employing one of the first two approaches, the use of big data analytics should be conspicuous. If you’re trying to build a big-data-driven organization, that message may not be so obvious. In this case, organizational change management is extremely important to your strategy, and it begins with a very basic step that’s often taken for granted: awareness.

If you’re using big data analytics as a key capability to support your corporate strategy, your first order of business is to ensure the entire organization is aware of what you’re doing.

Read More
MORE FROM BIG DATA MADE SIMPLE